Whether you are interested in beer or not, invest the 4 minutes in watching this wonderful video which features the passion, vision, character, excitement and commitment of a clan of people dedicated to challenging the way things are done.I have been declaring and praising the American Craft Beer industry as being something special for some time now. This praise is often met with a raised eyebrow north of the border – although that is starting to change as Canadians are gaining access to more American beer and are more curious about beer in general these days with a renaissance occurring.
Beer is becoming hip and the average beer drinker is learning far more about what they are drinking. I believe we are going through a transition that wine went through in California in the 1970s – it is becoming better understood, receiving a share of the spotlight and gaining status that will elevate it beyond the adult equivalent of lemon aid – something to drink on a hot day after cutting the grass.
A lot of the credit to the emergence of beer at the adult table is to the credit of hundreds (and likely thousands) of craft brewers across the world. Meet a few of them in this video (and thanks to Mike Palmer from Stone Brewing for sharing)