Yesterday we covered a product which I thought had a great start (Juice Republic) and then fell short when it came to execution – especially with it’s on-line presence.

Today, we’ll examine the opposite.  Honeybuns were sweet little cakes/brownies sold in a small tin like one would carry for lunch: 

The website is not all polish – no flash, some clip art, but it’s functional, lets us know where we might look to find the product and offers sales on-line.  It is not polished but rather charming, and more importantly, consistent with the brand message.  I feel like I know the product better after visiting – Juice Republic made me questions their brand (I’ll still try the juice though!).

 I love them and want to cheer them on – I just don’t eat a lot of cake…