Inglorious Fruit and Vegetables: France Battles Food Waste

In my TEDxToronto speech I called out the practice of wasting ‘ugly fruit and vegetables.’  I’m not the first one to make this plea and I won’t be the last.

The David Suzuki Foundation estimates that “Over 30 percent of fruits and vegetables in North America don’t even make it onto store shelves because they’re not pretty enough for picky consumers.”

The main reason that’s usually given for not selling ‘ugly’ food is that consumers will not buy it.  A major retailler in France just challenged this assumption and found quite the opposite.  Watch this 2.5 minute video and see how they’ve brought attention to this issue and celebrate the ‘ugly’ food: